Building snowmen and snow-forts; throwing snowballs and
sledding...on an empty belly these fun winter activities are IMPOSSIBLE. Snow
cancellations mean hungry kids lose access to nutritious foods when they need
it the most.
building a network of 4-wheel drive food trucks to combat childhood hunger on
snow days and using the same network of trucks to feds kids on the weekends and
during the summer.
Here's the deal. I'm looking for funding to purchase a
food truck outfitted with a full kitchen to feed kids summer meals, where they
live, learn and play BUT, I can’t do this without financial support.
The federal summer meal program will cover fuel, food
& labor costs for the summer food program locations. On the weekends and in
the times when the truck is not operating during the summer food program, the
truck would be used to cater parties and be used as a food truck at fairs and
the like to raise awareness and money to continue and grow the vision.
This is a vision based on the successful "Free Meals
Here" Food Truck model I created in New Haven, CT but with a full kitchen
to serve all kinds of great healthy food. The truck will specialize in locally
grown products when in season.
Feeding kids is my passion. Help me make this plan a
reality with the long term goal of creating a sustainable program to end
childhood hunger in America.
The first location to feed hungry kids lunch for free
during the summer & winter will start in Waterbury, CT. The food truck will
then roam throughout Western CT and Eastern NY State for caterings and fairs.
The truck will be lime green and orange and be very
'flashy' to attract attention and to be a roving billboard. The Tag Line is
"Be a Vocal Local, Buy Locally Grown."
We plan to focus on four outreach strategies:
Local Media: I have received a
considerable amount of local and national media attention as well as appearing
on Food Network's CHOPPED.
Social Media: I already have over
1600 'Friends" on Facebook and over 2,500 Twitter followers. I will post
regular updates with a location finder and offer compelling content, including
trivia contests with prizes of free food.
Local Offices/Word of Mouth: We will
provide area offices with vouchers good for one free lunch to introduce them to
the food truck. In addition my network consists of hundreds of people who
appreciate good, locally-grown food and who are eager to try the new food
We anticipate start-up expenses of $120,000 (kitchen
equipment, furnishing, truck, etc.). Funding for the Free Summer Meals Program
portion will be paid through the USDA Summer Meals Program.
In year one we expect to generate over $75,000 in sales,
$100,000 in sales by the end of year two, and net profits of over 3.5% on sales
by the end of year three. First profitability will be reached by our second
year in operation.
Chef Timothy Cipriano is the Local Food Dude and Director
of Dining Services for Chartwells School Dining at Farmington Public Schools.
Chef Tim is a pioneer in setting up Farm to School and School Garden programs
in school districts throughout CT.
In November 2012 Chef Tim was a contestant on Food
Chef did not win but made an impressive stint, getting chopped at the
conclusion of the entree round.
In March 2010, Chef Tim was one of ten chefs handpicked
by the White House to meet with Chef Sam Kass, Executive Director of First Lady
Michele Obama’s Let’s Move Campaign, and the USDA at the White House to
coordinate a program, Chefs Move to Schools.
Because of Chef Tim's dedication to feeding America's
children real food and for his part in coordinating the Chefs Move to Schools
Program, President Obama named Chef Tim a Champion of
Change in April 2011.
As Chair of Share Our Strength's Taste of the Nation New
Haven, Chef Tim volunteers countless hours ensuring that no kid goes hungry in
America. Share Our Strength named Chef Tim Advocate
of the Year for his efforts.